The startup world is in the midst of massive upheaval.

AI is democratizing product development and re-writing sales and marketing strategies - pushing founders to rethink how they structure their teams and approach fundraising.

Meanwhile, the early-stage funding environment is in flux - valuing sustainable and profitable distribution while also chasing small teams unlocking explosive growth.

Finally, in order to truly breakthrough in today’s startup world, companies need to develop a unique way of storytelling, a deep and real connection with their customers and a sticky product experience. Transforming customers in to communities through evocative storytelling while delivering consistent, significant impact.

As a result, gone are the days of bloated teams buying growth… in the very near-term, modern startups will be small teams of expectational people that unlock creative and sustainable growth paired with durable and authentic communities relationships while maintaining optionality through a grounded relationship to capital.

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Second Rodeo brings operational expertise to help founders navigate this new startup landscape.

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🎨 A New Approach to Growth 🎨

In the former startup world, once a company saw signs of product-market fit, founders would jump in to scaling… rushing to hire an expensive executive team and fundraising to afford said team.

All of this happened in advance of truly validating the “company-market fit.”

• Product-market fit: Customers want your product.
• Company-market fit: You’ve identified sustainable and repeatable tactics to market, sell, onboard and operationalize your product with customers.

Scaling in advance of company-market fit can lead to expensive mistakes and reduced optionality and created calcified teams that required early and significant dilution.

📐Not an Agency, Accelerator, or Advisor - Architects 📐

We’ve seen that the existing resources for startups are lacking. We're different from the typical startup support models:

• Not an advisor who gives you recommendations from the sidelines.
• Not an accelerator that provides education but leaves execution up to you.
• Not an agency that delivers on an inflexible and narrow scope without deep involvement.
• Not a venture studio that takes a majority stake in your business.

We've designed our engagement to be aligned with your near-term growth through revenue share and long-term growth through equity, ensuring that our success is directly tied to yours.

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Second Rodeo embeds experienced, hands-on leadership to create the strategy and architect the programs that crystallize product-market fit and navigate towards company-market fit.

Our approach provides founders access to expertise while maintaining organizational and fundraising optionality.

Second Rodeo works alongside you as an extension of your leadership team to architect a lasting, scalable company - only winning when you win.

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